Ep 17: Chalene Johnson: Growing a Personal Brand, When to Pivot, & How to Scale

In today's episode, I’m thrilled to bring on a very special guest, Chalene Johnson (@chalenejohnson 860k)—yes, my mom! While she's recognized by many as a celebrity fitness trainer from those late-night infomercials, her real genius lies in her exceptional marketing skills which have propelled not just her fitness career, but numerous businesses across various industries.

We dive into how she transitioned from fitness fame to becoming a master marketer and serial entrepreneur, reflecting on the significant role her entrepreneurial journey has played in shaping my own path. The dynamics of today’s chat are particularly close to the heart, as it unfolds right from her living room, offering a personal touch to our deep dive into the realms of business and marketing.

Chalene shares insights from her vast experience, discussing not only her business successes and pivots but also responding to a wealth of questions submitted by you, our listeners. From exploring effective marketing strategies to discussing the value of trust and adaptation in business, this episode is packed with valuable takeaways, ready to inspire and guide you in your own entrepreneurial endeavors.