Social Media Money Makers

Ep 25: Making $500k with LESS Than 10k Followers with Zee Slingsby

In today's episode, I'm thrilled to delve into a discussion with @zee.slingsby, a phenomenal entrepreneur who has mastered high-ticket sales with a relatively modest social media following. Zee's journey is particularly inspiring as she's transformed a follower count of just 10,000 into a business that generates over half a million dollars in revenue! We'll explore her unique strategies for selling high-value products and services, emphasizing her authentic, non-pushy sales approach which she describes as feminine. This style resonates deeply with me, and I believe it will with you too, as it aligns with the idea of selling through genuine connection rather than aggressive tactics.
We'll also touch on the pivotal moments when leaving a secure corporate job to pursue entrepreneurship full-time. Zee will share the challenges and mental shifts necessary to make that leap and how she navigates the world of social media to build and sell without a large audience. This episode is packed with insights on leveraging a smaller platform for significant business impact, a testament to the power of quality over quantity in the digital age.
Zee's Clarity Call FREEBIE: https://stan.store/zmunjy/zee_slingsby_crushclaritycalls

Ep 24: Gaining 100K+ Followers in a Crowded Niche @the.OrganiMama

In today's episode, I'm thrilled to dive into the entrepreneurial journey of Kristen, known on Instagram as @the.organimama (175k), who has leveraged her platform to build a thriving business focused on toxin-free living and eco-friendly lifestyle changes. Kristen shares her story of rapid growth—gaining over 175,000 followers in just a year—and the strategic shifts that made it possible. We explore her initial challenges, including early product launches and learning curves, which laid the foundation for her later success.
We'll also discuss her innovative approach to monetizing her audience before reaching the 100,000-follower mark, highlighting her use of digital products and insightful content strategies that resonate with her followers. Kristen opens up about her decision to prioritize engagement and authenticity over mere follower count, ensuring her growth was sustainable and aligned with her personal values and lifestyle.
Furthermore, Kristen offers a behind-the-scenes look at her operational tactics, from leveraging Instagram Reels to strategically using email marketing to enhance her business's reach and impact. This episode is packed with actionable advice for entrepreneurs looking to harness the power of social media to transform their passions into a profitable business.

Ep 23: Step-by-Step to Growing a 6-Figure Brand on Instagram with @Mobilityduo

In today's episode, I'm thrilled to welcome Sarah, a certified yoga instructor and snowboarding enthusiast who has successfully merged her passions with social media to create a thriving online presence (@Mobilityduo 286k). Sarah shares her journey from managing a smaller follower base to cultivating a community of over a quarter of a million on Instagram, emphasizing the strategic niches that spurred her growth.
We'll dive deep into how Sarah and her partner have monetized their expertise through various online offerings, including yoga and mobility programs tailored specifically for snowboarders. Sarah will outline the range of products they offer, from digital content like workout programs and nutritional guides to physical products and high-ticket retreats, providing a comprehensive look at the diversity in their business model.
Additionally, Sarah discusses the balance of personal life and business demands, particularly the challenges and rewards of being new parents while managing a growing business. She'll also touch on the strategic use of DM automation and how it's helped streamline customer interactions and boost sales. Join us as we unpack the layers of building a successful online business while maintaining authenticity and a strong community focus.

Ep 22: The Top Mistakes You're Making as a Content Creator with Katelyn Rhoades

In today's episode, I'm joined by Katelyn Rhoades (@socialmarketingqueen 170k) to explore the crucial social media mistakes you don't realize you're making.
Katelyn, an experienced social media marketer with her own thriving podcast, "Call Her Creator," and a substantial following, brings a wealth of knowledge to today's discussion. She's known for her transparency and humor on platforms like Instagram, where she excels in creating engaging content.
We dive into the small but impactful errors that could be hindering your engagement, views, or sales, and share easy fixes to help you see real progress. We break down common pitfalls in creating Instagram content and discuss topics like the importance of text overlays on reels, the strategic use of trending audios, and the power of effective hooks. Get ready for an episode packed with actionable tips to refine your social media strategy and boost your online presence.

Ep 21: Personal Branding for Beginners + Do you need a Social Media Manager? w/ Milou Pietersz

In today's episode, I'm thrilled to welcome Milou Petersz, an Instagram expert who started as a social media manager and now runs her own social media agency (@miloupietersz 58k). If you're considering whether to hire a social media manager or go with an agency, this episode is perfect for you.
Milou shares her top 5 steps for building a personal brand on Instagram, with strategies that apply to TikTok, Facebook, and YouTube as well. We dive deep into the importance of starting a personal brand and why people prefer following business founders over businesses themselves. Milou emphasizes the importance of defining what you want to be known for and how to identify your unique niche.
We also discuss the significance of knowing your ideal audience and how to attract them. Milou explains that specificity can be powerful and not to fear narrowing down your target audience. She shares insights into brainstorming content and the benefits of repurposing successful posts across different platforms.
Milou and I also talk about the challenges of posting consistently and embracing imperfection. She encourages showing up regularly, even if it's not perfect, as consistency is key to long-term success.
Finally, Milou touches on when to consider hiring a social media manager versus an agency and how to navigate the complexities of social media management. We explore the role of DM automation in sales and the recent updates from Instagram about engagement bait.
Overall, this episode is packed with actionable tips and strategies for anyone looking to build or enhance their personal brand on social media. Let's dive into the conversation with Milou Petersz!CLICK HERE for all of Milou's Freebies
CLICK HERE to follow Milou on Instagram

Ep 20: How to Make Money and SELL on Instagram

In today's episode, I'm excited to dive deep into the art of selling on Instagram. Based on the overwhelming response on my Instagram poll, I'm tackling all your questions about making money, promoting your brand, and attracting customers on this powerful platform. Whether you're a beginner worried about getting started with zero followers, or an established brand looking to optimize your sales strategy, I've got you covered.
We'll explore key strategies for growth and engagement on Instagram, debunk common myths about selling online, and share insider tips on creating compelling content that converts followers into customers. Plus, I'll address specific concerns like selling without appearing salesy and the effectiveness of different promotional techniques. From leveraging Instagram's features to understanding the psychology behind consumer interactions, this episode is packed with actionable advice to boost your Instagram sales game.

Ep 19: How to Grow and Monetize on YouTube with Sean Cannell

In today's episode, I'm thrilled to sit down with Sean Cannell, a renowned expert in YouTube growth and monetization (@seancannell 210k). As someone who has elevated tens of thousands of channels, Sean brings a treasure trove of insights into building a successful YouTube presence. We delve into whether YouTube should be a key part of your digital strategy, especially if you're overwhelmed by the high production values you often see.
Sean breaks down actionable strategies for starting or enhancing your YouTube journey, discussing everything from the optimal frequency of posting to what makes a compelling thumbnail and title. We also tackle the challenges and misconceptions about creating content that both engages viewers and drives meaningful growth. Whether you're just starting out or looking to revamp your approach, Sean's expert advice is bound to enlighten and inspire.

Ep 18: Growing to 800k IG Followers, Algorithm Updates, & Going Live with Caroline Flett

In this episode, I'm excited to discuss the latest updates and features on Instagram with Caroline Flett, who has rapidly grown her Instagram following to over 800,000 in under a year (@misscarolineflett 850k). Caroline brings a wealth of knowledge from her experiences on both Instagram and TikTok, making this conversation a must-listen for anyone looking to enhance their social media strategy.
We dive deep into the implications of Instagram's new features and algorithm changes, focusing on how they impact user engagement and content visibility. Caroline shares her insights on adapting to these changes, offering valuable tips for leveraging Instagram to its fullest potential. Whether you're a seasoned creator or just starting, understanding these updates is crucial for your success.
To wrap up, Caroline provides actionable advice for utilizing Instagram's latest tools effectively. She explains the best practices for engaging with your audience and ensuring your content stands out amidst the competition. This episode is packed with practical strategies that will help you navigate through Instagram's evolving landscape and continue growing your presence effectively.

Ep 17: Chalene Johnson: Growing a Personal Brand, When to Pivot, & How to Scale

In today's episode, I’m thrilled to bring on a very special guest, Chalene Johnson (@chalenejohnson 860k)—yes, my mom! While she's recognized by many as a celebrity fitness trainer from those late-night infomercials, her real genius lies in her exceptional marketing skills which have propelled not just her fitness career, but numerous businesses across various industries.
We dive into how she transitioned from fitness fame to becoming a master marketer and serial entrepreneur, reflecting on the significant role her entrepreneurial journey has played in shaping my own path. The dynamics of today’s chat are particularly close to the heart, as it unfolds right from her living room, offering a personal touch to our deep dive into the realms of business and marketing.
Chalene shares insights from her vast experience, discussing not only her business successes and pivots but also responding to a wealth of questions submitted by you, our listeners. From exploring effective marketing strategies to discussing the value of trust and adaptation in business, this episode is packed with valuable takeaways, ready to inspire and guide you in your own entrepreneurial endeavors.

Ep 16: The Ultimate Guide to Monetizing Instagram (Q&A)

In today's episode, I'm taking a new approach by diving into your questions about making money on Instagram, all sent to me via direct messages. We're setting aside our usual discussions on growth and engagement to focus solely on monetization strategies. Whether you're just starting out or looking to enhance your earnings on the platform, this episode is tailored to provide clear, actionable advice. I'll address common queries such as starting to earn with a minimal following and the steps to scale up your income effectively.
What are the steps? How do we achieve that? How do we make it possible? How do we make more money? How do we scale? How do we make money when we don't have a lot of followers? How do we make money when we don't have a huge product selection? These are all questions that we're going to talk about in today's episode.
During the episode, I'll also explain the importance of tools like Stan for linking directly to your audience. Stan is not just a link in bio tool; it's a comprehensive platform that supports the sale and marketing of digital products, collecting emails, and managing communications—all integral for monetizing your Instagram. 
Join me as we explore detailed strategies and real-world applications to transform your Instagram into income.