Social Media Money Makers

Ep 32: Tips for *actually* being AUTHENTIC on Instagram w/ Lauren Hale

In today's episode, I'm sitting down with Lauren Hale (@laurenlhale 475k), an incredibly authentic beauty influencer who's flipping the narrative on what it means to be real on social media. We dive deep into Lauren’s journey from being a kindergarten teacher to growing her Instagram following to over 400,000. Lauren opens up about how she navigated her own struggles with self-doubt, especially after a viral video skyrocketed her to sudden fame, leading to features in major outlets like Good Morning America.
We talk about the importance of setting boundaries, overcoming perfectionism, and how Lauren uses her personal experiences, including the challenges of aging and perimenopause, to connect deeply with her audience. Lauren shares how she’s turned her authenticity into a powerful tool for building trust, all while staying true to her values. Whether it’s makeup tutorials or raw discussions about life’s tough moments, Lauren’s story is a masterclass in showing up as your true self. Tune in to hear her insights on why embracing vulnerability is key to making a lasting impact online.

Ep 31: How Jillian Pivoted Her Business and Gained 500K Followers in One Year - with @HBPilates

In today's episode, I have the pleasure of talking with Jillian of @HBPilates  (720k), who shares her incredible journey of pivoting from an in-person business to thriving online during and after the challenges of COVID. Jillian discusses how she transitioned her business when everything shut down, initially offering donation-based virtual classes, which eventually grew into a full-fledged online studio.
We dive into how she managed to stay consistent, even when she felt stuck with her social media growth, and the game-changing decisions she made in early 2023 that led to her explosive growth on Instagram—going from a stagnant following to gaining over 550,000 followers in one year. Jillian also opens up about the mindset shifts that helped her overcome perfectionism and focus on serving her audience, which played a crucial role in her success.
One of the most unique aspects of our conversation is Jillian's experience in creating her own app. She walks us through why she decided to develop it, the challenges she faced, and why it’s been a pivotal part of her business model, allowing her to offer more accessible and tailored content to her audience. Whether you’re curious about scaling your business online, dealing with burnout, or considering launching an app, this episode is packed with valuable insights that you won’t want to miss.

Ep 30: Turn Passion Into Profit on Instagram with Dr. Lisa Mitro

In today's episode, I am excited to welcome Dr. Lisa Mitro, a physical therapist and run coach who has built a thriving community on Instagram by sharing her journey and expertise. We dive into her unique approach of documenting her experiences rather than positioning herself as an expert right from the start. Lisa explains how this authenticity helped her connect with her audience and overcome imposter syndrome.
We also explore her first successful product launch, a strength and mobility program for runners, and the strategic shift she made from her initial, less successful offer. Lisa shares her sales strategies, including leveraging Instagram stories, testimonials, and engaging with her followers to create curiosity and drive conversions. She provides insights into how she uses data to refine her tactics and optimize her content for better engagement.
Lisa also discusses the evolution of her membership program, from open enrollment to a more structured cart open and close model, and the benefits it brought in terms of managing churn and building momentum. Throughout our conversation, she emphasizes the importance of continually testing and adapting to find what works best.
From using testimonials effectively to balancing her content creation process with a busy schedule, Lisa offers actionable advice for anyone looking to grow their presence and monetize their passions on social media. Her transparent and experimental mindset is a valuable lesson in resilience and strategic thinking.

Ep 29: The Ultimate Guide to Email Marketing with Hilary Krueger

In today's episode, I'm thrilled to sit down with Hillary Krueger, an email marketing strategist and expert. Hillary delves into her journey of mastering email marketing and shares her top strategies for building and engaging with an email list. She explains the critical role an email list plays in a business's success, emphasizing how it can be more valuable than social media followers.
Hillary offers practical advice on how to start and grow an email list, create compelling content, and write emails that people actually want to open. She also discusses the importance of nurturing relationships with your audience through email and shares her insights on the best practices for email marketing. Whether you're just starting out or looking to improve your email marketing efforts, Hilary's tips and experiences provide valuable guidance. Tune in to learn how to leverage email marketing to grow your business and connect with your audience on a deeper level.

Ep 28: My *EXACT* Sales Funnel that Created a 7-Figure Business

In today's episode, I'll dive into my entire sales funnel on Instagram and via email, answering questions directly from you, my listeners. We'll start by defining what a sales funnel is and its importance in converting social media followers into customers. I'll break down my sales funnel step-by-step, explaining how I leverage Instagram posts and DM automation to drive traffic to my email list.
You'll learn about my posting strategy, where I maintain a balance of 20% promotional content, and the rest focused on engagement and growth. I'll highlight the effectiveness of DM automation over traditional "link in bio" methods, sharing my preferred tool, ManyChat, and how it simplifies delivering free resources to my audience.
I'll also discuss the crucial role of landing pages and email lists in the funnel, emphasizing simplicity and effectiveness. With tools like Stan, you can streamline your entire funnel process, from capturing emails to delivering freebies and managing your email list.
Lastly, I'll share recent changes in my email marketing strategy, moving from an aggressive approach to a more value-driven, nurturing method. Tune in to get a comprehensive look at creating an effective sales funnel and turning your followers into engaged customers.
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Ep 27: 1 MILLION Followers without creating content?! @Project.VanLife

In today's episode, we're diving into the world of social media moneymaking with my guest, Sami, the owner of the largest Vanlife community on Instagram, @project.vanlife (1.5M). Sami shares his journey from flipping Instagram accounts as a teenager to building a thriving online community with over 1.5 million followers.
We discuss how he navigates the challenges of running an aggregate account in light of Instagram's new policies and his strategies for continuing to grow and monetize his page. Sami emphasizes the importance of creating share-worthy content and how focusing on shares can significantly boost engagement.
Sami also breaks down his successful use of DM automation and email marketing funnels to convert followers into customers. He highlights the effectiveness of offering free resources to build an email list and using a structured sales process for high-ticket offers.
If you're looking to learn from someone who has successfully built and monetized a massive social media following, this episode is packed with actionable insights and practical tips. Join us as Sami reveals the secrets behind Project Vanlife's success and how you can apply these strategies to your own social media endeavors.

Ep 26: Make Money WITHOUT Going on Camera (NOT Faceless Marketing) w/ @YourBFFKate

In today's episode, I'm thrilled to introduce Kate (@yourbffkate 8k), an expert in leveraging virtual assistant roles to maximize income and efficiency in business. She's not just a virtual assistant coach; she’s an innovator in making entrepreneurial tasks manageable and profitable.
We dive into the nuances of becoming a virtual assistant, discussing everything from the basics to intricate strategies that can turn your skills into income. Kate highlights the importance of understanding what a virtual assistant does, how to set your rates, and where to find your first clients. She shares invaluable tips on managing a virtual workspace and balancing multiple clients to optimize productivity and revenue.
This episode is packed with actionable advice, making it a must-listen for anyone interested in turning their organizational skills into a career or anyone looking to streamline their business operations effectively.
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Ep 25: Making $500k with LESS Than 10k Followers with Zee Slingsby

In today's episode, I'm thrilled to delve into a discussion with @zee.slingsby, a phenomenal entrepreneur who has mastered high-ticket sales with a relatively modest social media following. Zee's journey is particularly inspiring as she's transformed a follower count of just 10,000 into a business that generates over half a million dollars in revenue! We'll explore her unique strategies for selling high-value products and services, emphasizing her authentic, non-pushy sales approach which she describes as feminine. This style resonates deeply with me, and I believe it will with you too, as it aligns with the idea of selling through genuine connection rather than aggressive tactics.
We'll also touch on the pivotal moments when leaving a secure corporate job to pursue entrepreneurship full-time. Zee will share the challenges and mental shifts necessary to make that leap and how she navigates the world of social media to build and sell without a large audience. This episode is packed with insights on leveraging a smaller platform for significant business impact, a testament to the power of quality over quantity in the digital age.
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Ep 24: Gaining 100K+ Followers in a Crowded Niche @the.OrganiMama

In today's episode, I'm thrilled to dive into the entrepreneurial journey of Kristen, known on Instagram as @the.organimama (175k), who has leveraged her platform to build a thriving business focused on toxin-free living and eco-friendly lifestyle changes. Kristen shares her story of rapid growth—gaining over 175,000 followers in just a year—and the strategic shifts that made it possible. We explore her initial challenges, including early product launches and learning curves, which laid the foundation for her later success.
We'll also discuss her innovative approach to monetizing her audience before reaching the 100,000-follower mark, highlighting her use of digital products and insightful content strategies that resonate with her followers. Kristen opens up about her decision to prioritize engagement and authenticity over mere follower count, ensuring her growth was sustainable and aligned with her personal values and lifestyle.
Furthermore, Kristen offers a behind-the-scenes look at her operational tactics, from leveraging Instagram Reels to strategically using email marketing to enhance her business's reach and impact. This episode is packed with actionable advice for entrepreneurs looking to harness the power of social media to transform their passions into a profitable business.

Ep 23: Step-by-Step to Growing a 6-Figure Brand on Instagram with @Mobilityduo

In today's episode, I'm thrilled to welcome Sarah, a certified yoga instructor and snowboarding enthusiast who has successfully merged her passions with social media to create a thriving online presence (@Mobilityduo 286k). Sarah shares her journey from managing a smaller follower base to cultivating a community of over a quarter of a million on Instagram, emphasizing the strategic niches that spurred her growth.
We'll dive deep into how Sarah and her partner have monetized their expertise through various online offerings, including yoga and mobility programs tailored specifically for snowboarders. Sarah will outline the range of products they offer, from digital content like workout programs and nutritional guides to physical products and high-ticket retreats, providing a comprehensive look at the diversity in their business model.
Additionally, Sarah discusses the balance of personal life and business demands, particularly the challenges and rewards of being new parents while managing a growing business. She'll also touch on the strategic use of DM automation and how it's helped streamline customer interactions and boost sales. Join us as we unpack the layers of building a successful online business while maintaining authenticity and a strong community focus.